Author Archives: Bryan Wilks

8 Sports Marketing Experts Say Go Digital

8 Sports Marketing Experts Say Go Digital

At FreeForm Agency we love the art of sport and we are crazy about sports marketing. If there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age. Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media are 78% more likely to have a positive perception of them. So brands…

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How to get your ideas to spread

How to get your ideas to spread

by Seth Godin- I came to talk about my sneakers, but before I do, I have to tell you a really sad story, a story about a fellow named Otto Rohwedder. Otto Rohwedder thought he had invented the greatest thing because he invented sliced bread. He thought that if he got a patent on sliced bread, he’d be rich. What Otto forgot was to ask a very important two-word question:…

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